As a B2B company, you understand the importance of doing market research before you enter a new market or create a new product.

But have you heard of buyer personas?

Building a buyer persona is a vital part of market research that helps you focus on reaching your ideal customers. Generally, it's useful to create multiple personas since your business likely markets to different segments. These personas are created based on a combination of raw data, experience, smart interviews, and educated guesswork and become a sketch of your key audience segments.

Our B2B buyer persona template will help you begin the process of creating buyer personas. With this template you will be able to:

• Focus on challenges and goals
• Understand what is important to each target customer
• Identify similarities and differences between your target market segments
• Clearly identify what your ideal customers need - and deliver it to them

At StepUp we are serious about B2B market research - and we believe that buyer personas are a vital part of doing that market research right. We're excited to help your company grow. Download your free B2B buyer persona template now!