The Lead Handoff Framework for Sales & Marketing

Sales and Marketing tend to not get along.

However, these departments need to collaborate and handle new leads and opportunities well if a company is to thrive.

We've assembled this easy and straightforward template for your sales and marketing teams to utilize. Make sure the teams agree on terms, tasks and responsibilities so that all leads will receive the attention and follow-up they deserve in order for your company to succeed.

Here's what you get:

• Defining MQL vs SQL between the team - to evaluate the readiness of the prospect
• Assign responsibilities and tasks to each team member according to the lifecycle stage of the lead
• Understanding what information to collect to qualify a lead at each stage of the buyer's journey
  
  and more...